Afin de réaliser des statistiques de visites et d'améliorer l'expérience utilisateur sur notre site, nous mesurons son audience grâce à une solution utilisant la technologie des cookies.

En naviguant sur ce site, vous acceptez l'utilisation des cookies de mesure d'audience. Pour en savoir plus et paramétrer les cookies

We use cookie technology to measure our online audience in order to compile statistics on website visits and improve the browsing experience for our website's users. 
By using our website, you consent to the use of cookies for audience measurements. Click here for more information on cookies and how to set your preferences

2015 OVERVIEW

 

SUCCESS AND INTERNATIONALISATION OF THE AUDIOVISUAL SECTOR

In 2015, one of Lagardère Active's priorities was to expand its audiovisual activities internationally.

  • Radio: after Senegal in 2014, Lagardère Active Radio International continued expanding into Africa with the launch of Vibe Radio in Côte d'Ivoire. In France, the division's radio stations enjoyed great success, particularly Europe 1, which celebrated its 60th anniversary and retained its position as the number one private radio station among upper occupational groups, with some 4.9 million listeners each day. In addition, RFM is still the number one music station for adults aged 35-49, while Virgin Radio's morning show gained audience share for the sixth time in row.
  • Television: Mezzo, the world's leading classical music, jazz and dance TV channel, launched Mezzo Live HD in Canada and Australia. Gulli, the top-ranking channel among 4-10 year olds in France and the country's leading children's website, launched Gulli Africa and enjoyed a landmark year, with record audiences and a monthly average of 32 million viewers aged 4 and over.
  • Audiovisual production: Lagardère Studios, France's leading audiovisual production group, became a major player in the European market following the acquisition of Spanish group Grupo Boomerang TV.

DIVERSIFIED PRESS BRANDS

The Elle Run Marionnaud duo fun run and the Elle Active forums, both organised by Lagardère Active Events, enabled Elle to develop its 360 degree brand strategy while diversifying revenues. Lagardère Active's Photo business development department (photo syndication, exhibitions and print sales) generated business volumes of €1 million in 2015. And Le Journal du Dimanche continued its Les Matins de l’économie series of forums for discussion, analysis and networking for company managers.

DIGITAL SUCCESSES

In 2015, Lagardère Active continued its digital transformation with the development of new activities (Doctipharma.fr and MonDocteur.fr) alongside the striking success of BilletReduc.

Elle.fr consolidated its audience by attracting more than 2.6 million unique visitors each month. Doctissimo, the French leader in the women and health markets, received the NetObserver® excellence award for its "Ma grossesse" application (one million downloads). And Europe1.fr, the number one radio site on mobiles with 2.1 million unique visitors and 17 hours of video recordings a day, posted a 41% rise in average monthly visits since September and registered 90 million video viewings in 2015 (a 37% year-on-year increase).

The group's key figures

The group's financial results demonstrate Lagardère's stability. Net sales, earnings before interest and tax, employees: access financial information about the group and its subsidiaries.

The Group's brands

All companies and brand